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adwords cross device conversion

How to make measurement actionable with Google AdWords

Machine learning is a type of artificial intelligence that allows machines (computers) to learn without any programming. Google is applying machine learning to its products such as search ads, YouTube, Maps, and other products. Smart bidding is based on machine...
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Google Shopping is coming to Ireland

Google Shopping is all set to launch in Ireland. The merchants in Ireland can use the beta version to show product ads to their target audience. Currently, the Google Shopping beta is available in four countries including Ireland, South Africa,...
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capitalising mobiles value

Mobile Dominance Online

The way users connect to the internet, what devices they use, and how they spend their time online has changed a lot over the years. The report on cross-platform shows that mobile users represent the 65 per cent while desktop...
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