Category Archive for "Uncategorized"

Local Enterprise Office Offers Online Trading Vouchers For Small Businesses

If you have a small business in Ireland and want to increase your online trading presence, then you are in luck. A new programme under the National Digital Strategy and delivered through the Local Enterprise Office could help you get…

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What Does Google Buy

Google Small Business Supplier Program

Are you a small Irish Business supplying goods or services? Would you like to have Google as a customer? Well here’s your chance….it’s free (and pretty easy) to apply…. I just attended a fantastic meeting in Google HQ in Dublin on…

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adwords cross device conversion

How to make measurement actionable with Google AdWords

Machine learning is a type of artificial intelligence that allows machines (computers) to learn without any programming. Google is applying machine learning to its products such as search ads, YouTube, Maps, and other products. Smart bidding is based on machine…

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Google Shopping is coming to Ireland

Google Shopping is all set to launch in Ireland. The merchants in Ireland can use the beta version to show product ads to their target audience. Currently, the Google Shopping beta is available in four countries including Ireland, South Africa,…

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capitalising mobiles value

Mobile Dominance Online

The way users connect to the internet, what devices they use, and how they spend their time online has changed a lot over the years. The report on cross-platform shows that mobile users represent the 65 per cent while desktop…

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Google AdWords Optimisation

Top 10 AdWords Optimization Tips

Top 10 AdWords Optimization Tips: Delivered by Kevin O’Mahoney during the Breakfast Briefing at Google HQ in Dublin Kevin O’Mahony is arguably the best of the best when it comes to Google Adwords. Hearing his suggestions during the breakfast briefing…

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Facebook Canvas Ads with Tilt to Pan Feature

Facebook Canvas Ads

Don’t Be Stuck in the Facebook Ad Rut: Use Canvas Instead… Facebook is now offering advertisers a way to engage their audience without leaving the social network via Canvas. When a user clicks on a Canvas ad, it opens a…

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Facebook Ads

What’s so great about Facebook Ads ?

Whats so great about Facebook ads? Facebook has lots of features that help businesses like you to find your customer easily, apart from all the obvious options like, demographic targeting, age, sex, location, and behaviour. Today I’m going to give…

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Google Ireland

Google Breakfast Breifing March 2015

Google Breakfast Briefing for March 2015 Shane Cassell’s talk was about web content and how to use that content to enhance your website performance as opposed to using website design. Shane broke his talk into three different sections: 1. Focus…

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april-21

Google & Mobile Friendly Websites

Google & Mobile Friendly Websites On the 21st of April Google will release another infamous update to their algorithm in which they will be penalising websites that are not mobile friendly. How do you determine if your website is mobile friendly?…

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